"Can the FREE genie be put back in the bottle or are there different ways content creators can make money?"
I listen/read an ilecture by Dr Tama Leaver...
Tama looks at the independent web series 'Dr Horrible' by creator Joss Whedon to provide an insight into a new convergence culture...
At first Whedon put the series on the net for free... Audience/fan participation was used. Joss Whedon utilized his fan base, which took a life of its own. Through this his loyal fans felt like they had some ownership to movie 'Dr Horrible' and helped promote it through several Internet platforms...like Youtube, Myspace, Facebook and Twitter, even remaking their own Fan versions of the series... Whedon was able to do this with Dr Horrible as he already had a strong loyal fan base already existing through years of film making... However utilizing Internet platforms and an existing fan base and interactivity the web series was able to spread faster and wider than perhaps many traditional means... By doing this Whedon was able to bottle up what was an initial free entertainment product and sell it to the consumer...
No comments:
Post a Comment