Tuesday, July 27, 2010

Topic 3.1 lecture - MED104 Engaging Media

In this lecture Mignon Shardlow looks at four main topics – ‘Why News media is important,’ News is now online…so what?’, ‘The new digital revolution – will new media animate and strengthen democracy?’ and ‘Who will pay for quality journalism?’

Why News media is important: - News media is important because it is the main differences between what makes a democratic country and what doesn’t. A true democratic country relies on how free their journalists are (i.e. free press). In old terms called the fourth-of-estate in which journalism acts as a watch dog for the interest of the general public and keeps them well inform with government activities. Without this in place the public most likely wouldn’t be informed with government activities. This would mean the government would not have to answer for any breaches it breaks whilst in power.

News is now online…So what?: Whilst online media is a relatively new medium offering new platforms to publish and distribute news the traditional Tenets of the media industry will most likely be the same big company’s currently in existence, with some exception. Things that will change is the fact online platforms give journalist more possibilities to be creative using tools which will enable them to provide news faster, have more space for news, links, compare with other - journalists doing the same story, searching possibilities, check archives stories and use the latest online tools for Visual story telling.

Shardlow touches on further issues gyrating around the new digital revolution such as: - will new media animate and strengthen democracy? And who will pay for quality journalism? And how some media info we just can't trust. In which she highlights examples of incorrect journalism - such as the ‘weapons of mass destructions’ (WMD) being in the gulf, a huge error made by the world’s Medias.

Shardlow agrees with Rupert Murdoch, whom she uses as an example that journalism will be fine and continue to grow and develop even amongst the uncertainty surrounding the future of the media and journalism. A future that is unsure of media funding options such as: pay wall, publicly funded news sites and non-profit benevolent organisations. Shardlow finishes her lecture by emphasizes the importance of understand news values (i.e. how the media chooses news topic and which ones make the headlines)…









Topic 3.1 lecture



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